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商品編號： 9-591-007 出版日期： 1990/11/30 作者姓名： Menezes, Melvyn A.J.;Beinhocker, Eric 商品類別： Marketing 商品規格： 23p 再版日期： 地域： United States 產業： Electronic components;Fishing 個案年度： 1989 - 1989
商品敘述：
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company''s sales and profits are slipping. The company, which has one product line (depth sounders) and a strong brand (Humminbird), has conducted substantial market research on three new products. Of these, one is an extension of the existing line, while the other two would be new product lines for the company. Top management is deciding which one or more of the three new products it should proceed with.
涵蓋領域：
Market research;Marketing strategy;Product introduction;Product management;Product planning & policy;Total customer value;Value chains
相關資料：
Case Teaching Note, (5-592-103), 11p, by Robert J. Dolan
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